Are you looking for ways to improve your Instagram account? Are you finding it challenging to manage your account and grow your following? If so, you might need to consider hiring an Instagram Marketing Agency.
The right Instagram Marketing Agency can help you improve your account, grow your following, reach new customers, increase your revenue, and much more!
In fact, Instagram is one of the most popular social media platforms with over 500 million users!
Do you really want to miss out on the opportunity to reach more customers?
I didn’t think so!
But Instagram can be a tricky platform to navigate, especially when you’re just getting started.
So if you’re not sure how Instagram works or need help reaching your Instagram goals, hiring an Instagram marketing agency is the perfect solution!
Let’s dive into what an Instagram marketing agency is, what it can do for you, what are the signs that it’s time for you to find one, how to find an agency that fits your needs, and questions to ask when considering who to hire.
What is an Instagram Marketing Agency
An Instagram Marketing Agency is a company that provides expert marketing services for Instagram.
Ever heard the saying “a jack of all trades is the master of none”?
That’s not the case with these agencies. They specialize in all things Instagram-related (although some will offer services for Facebook due to the connectivity between the two platforms).
Instagram Marketing Agencies typically provide Instagram strategy, training, analytics, ads, content (graphics and/or photography), and Instagram reporting.
These agencies fully understand that Instagram is a highly engaging social media platform with over 500 million active monthly users. Instagram marketing can help companies build brand awareness, increase sales, engage customers, and more.
The benefits of hiring an Instagram Marketing Agency
Instagram is a powerful social media platform that can help businesses grow and reach new customers. But if you’re not familiar with Instagram or don’t have the time to manage your account, it might be time to hire an Instagram Marketing Agency.
Your Instagram Marketing Agency will help you grow your Instagram following with strategies that work for your business, and the team members will train you or your employees on how to best manage your Instagram account.
They will help you grow your following, improve your account, and reach new customers. They can also help you increase your revenue and achieve other business goals.
Those who manage their accounts risk looking like ghost profiles by leaving fans hanging without any content while they view all other posts from brands and businesses on their feed.
When someone clicks “Follow” on Instagram, they expect real-time Instagram posts from your business. If you’re not providing this to them via Instagram, then they’ll likely unfollow and move onto another Instagram account that can provide them with the content they seek.
It’s the way of the gram.
10 signs you’re ready to hire an Instagram marketing agency
If you’re not sure whether or not it’s time to hire an Instagram agency, then here are 10 signs that you’re ready to take the Instagram marketing game to the next level and hire an agency.
1. You’re unfamiliar with Instagram
The Gram is a powerful social media platform that can help businesses grow and reach new customers. Instagram Marketing Agencies understand Instagram, keep up to date with the latest updates and best practices, know its capabilities and limitations.
IG is extremely powerful, but if you’re unfamiliar with it or don’t have the time to manage your account(s), it might be time to hire an Instagram Marketing Agency.
2. It takes too much of your time
Instagram is a time-consuming task, especially if you’re unaware of what’s effective on Instagram or how to measure results. Instagram Marketing Agencies dedicate themselves 24/7 to Instagram and their clients’ accounts, which means they’re constantly monitoring and engaging with users and fans on Instagram.
On average, Instagram users spend 20 minutes per day on Instagram; your brand’s content must be seen by as many users as possible for your business to benefit from this time investment.
Planning a strategy, engaging with users and hashtags, finding your target audience, creating content, discovering which hashtags to use…and the list of Instagram tasks goes on and on. It takes the time it takes to do all of the necessary functions for growth.
If it is becoming too much work for you to handle on your own, you should consider hiring an Instagram Marketing Agency.
3. Your competitors are dominating Instagram.
While having competition can be healthy, one primary reason why companies choose to outsource their social media management to Instagram marketing agencies is that they just can’t keep up on their own.
4. You can’t keep up with Instagram’s latest changes
Before you know it, Instagram will likely make another update that will affect how marketers use Instagram for their business. If this is happening more often than not, it could be a good idea to let someone else handle Instagram while focusing on what you do best in your office or retail location.
Instagram marketing agencies are experts when it comes to Instagram. They stay up to date on the latest glitches, updates, new features, and they know how to use that to your benefit.
5. You want Instagram to integrate with Facebook
You need Instagram to work in conjunction with the other platforms you are using.
Instagram isn’t just a stand-alone platform; it’s meant to be an integrated component of your social media presence.
When integrating Instagram with Facebook, it’s important that each post is cohesive and branding is clear. This way, the content will flow seamlessly across all social networks instead of being displayed randomly in siloed feeds.
If this has been a struggle, you may consider looking for expert help. (Hi, 👋 we’re the experts 😉).
Ready to Grow Your Instagram?
6. You don’t have the resources
Every Instagram post takes time and effort, so if you don’t have the resources to create Instagram posts regularly, an Instagram marketing agency might be your best option.
Instagram accounts with high volumes of activity are often viewed as more reliable by potential customers. Marketing agencies will handle all of your Instagram posts so that you don’t miss out on potential business or damage your brand image by neglecting Instagram.
Plus, having the right tools for creating that much-needed Instagram content adds up. An agency will have access to numerous design software, image banks, hashtag tools, advanced insights tracking tools, and much more.
On average, these tools add up to $300-$600 a month (on the LOW end..)!
Do you want to invest in it when you don’t have the time or desire (or even the necessary skills)? Plus, you also need to factor in the graphic designer, the content writers, or the photographers. The costs continue to increase!
Agencies take on the cost of all the tools and experts, so you don’t have to. You get a designer, strategies, photographer, and content writer all in one.
7. You’re looking for advanced Instagram management tools
There are ways that you can manage your Instagram account better with third-party apps (like Hootsuite or Agorapulse). These tools help one person or multiple people manage Instagram accounts, schedule posts (they can schedule posts weeks in advance), and measure Instagram analytics like unique reach. If you find yourself relying on third-party tools to manage your Instagram account, it might be time to hire an Instagram Marketing Agency for help.
If no one is seeing or engaging with your Instagram posts, then there’s a problem that needs to be fixed.
This is where Instagram Insights comes into play.
With access to these analytics, Instagram Marketers will see who has seen each post, how many times people have engaged with the content shown (i.e., the number of likes and comments), clicks on links, the Instagram accounts that are most popular with your audience, and more.
The Instagram Insights tab gives marketers a powerful look under the hood of Instagram but is only available to Instagram Business profiles.
8. You’re seeing no growth, or growth has stalled
If you’re not seeing any growth on your Instagram account or feel like Instagram is growing, but at a much slower rate than before, it might be time to consider hiring an Instagram marketing agency.
Social media success boils down to one thing: audience growth. If people aren’t actively engaging with your Instagram content and sharing your posts with their followers, your account won’t grow as quickly as possible.
In order for Instagram to work as a business tool, you need more social proof in the form of likes, comments, and Instagram followers. Instagram marketing agencies are experts at helping you grow that audience to help your Instagram account succeed.
9. You don’t love marketing
Do you love Instagram marketing? How about marketing in general? If not, it’s time to hire an Instagram Marketing Agency. Instagram is a powerful platform but requires an Instagram strategy.
It can be difficult for businesses to keep up with Instagram on top of their other marketing needs.
So, if your business doesn’t have too much experience in marketing or you don’t have much time to dedicate to Instagram this year, it might be time to hire an Instagram Marketing Agency.
10. You have a lot of followers but no engagement
Do you have a lot of Instagram followers but find 30-50 likes per post and maybe a comment?
If you answered yes, it’s time to hire an Instagram Marketing Agency.
Customers are getting smarter. They see this kind of activity as a red flag which automatically lowers their trust in you to 0.
Instagram engagement is key to growing your Instagram account, and an Instagram Marketing Agency can help boost your likes, comments, shares, and followers through Instagram marketing strategies (we prefer organic methods).
How to find the right Marketing Agency for your business
Instagram Marketing Agencies can help your business in several ways, but it’s critical to find the right agency for your specific business.
When looking for an Instagram Marketing Agency, consider the following:
- Do they have experience with Instagram marketing?
- Do they have a good understanding of your industry and your target market?
- What kind of services do they offer?
- What is their pricing?
- How do they measure success?
If you can find an Instagram Marketing Agency that checks off all these boxes, you’re in good shape. The next step is to determine what you want to know about the list of agencies you’ve added to your “shortlist.”
Questions to ask Social Media Marketing Agency before hiring them
When interviewing Instagram Marketing Agencies, it’s essential to ask various questions to understand what they can offer your business.
By asking these questions, you’ll be able to find an Instagram Marketing Agency that’s a good fit for your business and who you can trust to help your Instagram grow.
- How long have they been working with Instagram?
- Do they have any case studies or examples of businesses they’ve worked with in the past?
- What is their pricing?
- What kind of services do they offer?
- What kind of results can be expected?
- How will they measure success?
- What’s included in their packages?
- How many Instagram accounts can they manage?
- What are their hours of availability?
As you’re interviewing Instagram Marketing Agencies, it’s essential to ask as many questions as possible. The more questions the Instagram Marketing Agency can answer, the better they will help you grow your Instagram and the more value will be offered for the price.
Instagram Marketing Agencies are very similar to other Social Media Marketing agencies that offer Twitter management or Facebook advertising services. They take over your social media accounts so that you can focus on running your business instead of dealing with social media updates, strategy, and everything else that goes along with having a successful account.
It’s time to make a move
Instagram is a fantastic platform that helps businesses reach new customers. But if you’re not familiar with Instagram or don’t have the time to manage your account, it might be time to hire an Instagram agency.
A marketing agency can grow your Instagram following, get likes on every post, increase engagement, etc. All while giving you more time to focus on other work.
And truthfully, they’re more affordable than you’d think!
Aren’t you tired of doing all this work yourself? You can sit back and let us do it for you! We know Instagram inside out and will gain followers for your account quickly.