People are always looking for organic Instagram growth strategies, but there’s more than one way to do this. The most popular method is through organic engagement with your target audience.
But, if you want organic engagement, you must know how to identify what your target audience wants and needs for them to engage with the content you provide.
This article will discuss some of the best practices for organic Instagram growth through engagement so that your posts can be appealing while still providing value to the people who follow you on Insta!
What is organic growth, and why is it important for businesses today?
Organic growth is the process of growing a business or brand without using any paid advertising. This can be a slow process, but it’s often more sustainable in the long run. There are a few reasons why organic growth is so important for businesses today:
– it’s more authentic, and brands are seen as more trustworthy
– more cost-effective than paid advertising
– organic growth results in better long-term engagement with customers
Organic Instagram growth is all about knowing your target audience, making content that appeals to your audience, and engaging with them.
There are several organic growth strategies when it comes to Instagram. They can be categorized in short-term and long-term strategies.
Short-term organic growth strategies:
#1 Posting consistent content that is engaging and shareable
This means creating high-quality images or videos, but you need to post them consistently throughout the week to develop a following. If you’re not posting informational, insightful, relevant, or funny content on your IG page related to your niche, no one will follow you.
However, there needs to be a balance between what you post. Too much content can burn through your resources or time. You also don’t want to post so infrequently that your profile is stagnant, with no organic growth occurring.
In reality, the more you post, the more chances you have of people seeing your content and following you.
#2 Increase your post reach by using hashtags
This is an essential organic Instagram growth strategy because you can increase the visibility of your posts and, in turn, grow your follower base organically. By using hashtags when you post, more people will see it in their newsfeeds, and they may be interested in checking out what you have to offer. However, there are some rules that need to be followed when it comes to IG hashtag use:
– only use relevant hashtags
– don’t include too many
– avoid spammy or banned hashtags
#3 Increase your engagement by engaging with hashtags
When you engage with hashtags, it’s not only about getting organic visibility but also organic traffic to your website or store. Let’s take a look at what this means for organic followers.
Start by researching the hashtags that they might use to find photos and videos related to topics you provide information on.
By doing this, you’re actually increasing visibility on Instagram itself by being part of the current discussion. Other people are likely to follow hashtags that they already use, which is also beneficial for organic growth.
Many brands find it helpful to create their own hashtag (like #sephoragiftguide) to make organic followers more visible during interactions with others who use them.
#4 Leave comments related to people’s photos and videos
Don’t just like an image or video – leave a comment! This allows you to communicate with users without sharing your information directly across social media where other accounts can see what they click on, potentially using it against you later if they don’t like your brand or product.
For organic followers, this gives your brand that personal touch and can give you more organic visibility as well as organic traffic to your website or store.
#5 Engage with large accounts to boost organic growth
When you engage with large accounts, it’s not only about getting organic visibility but also organic traffic back to your Insta. Let’s take a look at what this means for organic followers.
By connecting with other brands related to the areas of interest most relevant to your brand, chances are they will be able to help kickstart organic growth by sharing what you have created with their users, which is beneficial for organic growth.
You may never meet these people directly through using social media, but they can be significant resources to use in organic growth.
#6 Interact with Comments on Instagram
To build organic engagement on your Instagram account, you must interact with people who comment on photos and videos. They will already be interested in your niche and by providing value, they will visit your page.
For organic followers, this gives your brand that personal touch and can give you more organic visibility as well as organic traffic to your website or store.
#7 Find influential people by doing research online
There are many places online where you can find influencers with a strong following and may be interested in working with brands.
You can find these influencers by looking on social media for posts that fall under the umbrella of your niche.
Long-term organic growth strategies:
#1 Use IG analytics
Once you start building up an audience on Instagram, you need to determine which content performs best so that you can create more of it.
The key for organic growth is consistency and finding what works best for your business, so it’s crucial to utilize IG analytics tools like Iconosquare or Crowdfire.
#2 Create unique content
You know what works for your business, so keep doing it. The organic social media game is all about consistency and patience; you’ll see results over time, not overnight. It’s important to post at least once a day to see organic growth on Instagram. You can utilize tools like Agorapulse to help make the process easier.
#3 Post content when your audience is most active
Investing in a tool like Latergramme Planoly, Hootsuite, or Agorapulse, will let you upload content from your computer straight to Instagram.
But be aware of auto-publishing your Instagram content! It leads to lower reach and engagement, which is the opposite of what you’re trying to achieve.
#4 Interact with content from your competitors
Interacting with organic content from top-performing brands will help you get noticed and give your their audience a reason to start following you. You can do this by liking or replying to posts on Instagram. Look for posts that have high engagement and use hashtags targeted toward your industry, so keep track of these posts in a notebook or Google Doc to be sure not to miss any opportunities.
#5 Keep an eye out for organic comments left on photos from your competitors
You can also promote engagement by keeping an eye out for organic comments left on photos from your competitors. These comments can be turned into solid opportunities to gain followers.
Plus, it’ll give you insight into what others like and dislike about your competitors.
For example, if someone comments on Nike and says, “these shoes are the worst! The insoles are not comfortable at all!” You could use that information in your content.
#6 Reply to comments from your audience
As you build up a following, it’s crucial to reply to comments from your audience so that they feel heard and appreciated. This also creates more engagement with potential new followers.
#7 Establish a strong presence on other social media platforms
If all your marketing efforts are focused ONLY on one platform, then there’s no guarantee that you’ll see positive results. By establishing a strong organic presence on other social media platforms, your brand will establish trust and it will start to be recognized. If you have a thriving organic audience on another platform, they can help promote your content when they share it with their followers on Twitter or Facebook.
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Benefits of organic growth vs. paid methods of advertising or marketing
When it comes to organic growth vs. paid advertising or marketing methods, organic growth is always the better option. With organic growth, you rely on the quality of your content and the engagement of your followers to grow your account. This means that you are building a following of people interested in what you have to say, rather than just buying followers who may not be interested in what you have to offer.
In addition, organic growth is a more affordable option. With paid advertising or marketing methods, you will need to continually invest money to see results. However, with organic growth, the only cost is the time and effort to grow your account.
Are there any risks associated with organic growth that businesses should be aware of?
Organic growth on Instagram can be a great way to build your following, but there are some risks associated with it that businesses should be aware of.
One of the biggest risks is that you may not be reaching your target audience if you don’t know how to identify them correctly. Additionally, if you’re not posting engaging content for your target audience, you may not see the growth you’re hoping for.
Another risk associated with organic growth is that your posts will be pushed down in the news feed, and you won’t reach as many people as you expect.
It’s also important to consider that organic growth takes longer to achieve. In the world of social media, it’s easy to be impatient and want instant gratification. It takes time to build a base of organic followers and engagement.
Instagram is also more tailored to image-based content than other social media platforms, so organic growth may be easier for some industries than others.
Organic growth is incredible if you’re looking for a long-term social media strategy that will allow you to connect with your target audience on a deeper level without spending money on ads or boosting posts.
At the same time, organic growth is not a sure way to get more followers on Instagram, if you’re looking for quick results.
Can organic growth be sustained over a long period of time, or does it eventually plateau?
The organic growth of anything is never a guarantee, but it can definitely be sustained over a long period of time with the right approach. It’s important to constantly evolve your strategy and test new methods to see what works best for you.
Sometimes organic growth plateaus, but that doesn’t mean it’s impossible to continue growing your account naturally. There are always new ways to engage your audience and attract new followers.
If you have an engaged account, you’ll be able to grow an organic following no matter what changes Instagram makes to its algorithm.
Paid advertising is dependent on targeting. With increasing competition, iOS updates, and algorithm changes, advertising costs are going up, but the return on that ad spend is going down.
Focusing on an organic growth approach can circumvent these challenges.
How much effort and time is required to achieve organic growth?
Organic growth on Instagram can be a challenge. It takes time and effort to create content that is engaging and appealing to your target audience. Additionally, you need to be mindful of the best times to post to maximize your reach.
It also requires a deep understanding of the target audience, Instagram’s best practices, algorithm, and what’s trending (like when everyone and their mother posted a Squid Game meme).
Ultimately, organic growth takes time and dedication. But if you put in the work, you will see results.
Is organic growth worth the investment for businesses?
Organic growth is absolutely worth the investment for businesses. With organic growth, companies can build an authentic following of people who are genuinely interested in their product or service. They’ll follow your company because they know that you represent quality and value, not just because you’re using paid advertising to coerce them into doing so.
Organic Instagram growth requires a lot of effort on the company’s end. However, organic marketing has proven to be more effective than most types of paid marketing in generating sales leads for businesses.
With organic Instagram growth, companies can focus on engaging with their customers rather than spending all day trying to convince adblockers to let their advertisements through.
Growing forward…
Organic growth is the organic process of growing your followers on Instagram without paying for ads.
For a business, organic growth has many benefits that paid advertising does not offer. Organic growth will help you grow a following that engages with your posts and shares them organically with others in their network, which means they’ll do it because they want to, not because someone told them to!
In this blog post, we’ve shared 14 organic Instagram tips to help you get started today if you’re looking for ways to improve organic engagement or start from scratch. Be sure to share it with your friends and others who are interested in having success on social media.
