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Ultimate Guide: How to Write Better Instagram Captions

Ultimate Guide: How to Write Better Instagram Captions

Reading Time: 7 minutes

Captions are an essential part of your Instagram posts. They add context, provide value, and can even help to convert leads into customers.  But how do you write great captions that will get your posts noticed?

If you’re like most people, you probably spend a lot of time thinking about how to make your Instagram posts look great. But have you ever stopped to think about how important your captions are?

Your caption is an important part of your post! It can add context, provide value, stand on its own, and convert.

Are you ready to learn how to create winning captions? Keep reading!

What goes into a good Instagram caption?

Captions are vital because they allow you to provide context for your photos and give your followers a better understanding of what you’re trying to say. Additionally, well-written captions can provide value to your followers and help persuade them to take action.

At its core, writing good Instagram captions is about balancing several different elements. These include:

clarity and brevity – the best Instagram captions are clear and to-the-point, without being overly wordy or lengthy.

value – in addition to providing context for your photos, it’s also important that your captions provide value in some way by engaging your followers and prompting them to take action. This could mean sharing helpful tips or advice, inspiring or motivating your audience, or simply entertaining them with a humorous anecdote or story.

authenticity – while you may want to use certain techniques to write better captions (such as incorporating keywords), it’s also essential that these feel authentic and natural rather than forced or contrived.

Keeping those core elements in mind, here are a few additional tips to help you write better Instagram captions, regardless of length (11 more tips at the end)!

write instagram captions that stand on their own

1. Write captions that stand on their own

This is especially important if you’re writing shorter captions. Since your readers will only have a limited amount of text to work with, you want to ensure that each word counts.

This means writing captions that can be understood without looking at the photo itself. In other words, your caption should be able to tell its own story.

Of course, this isn’t always easy to do. But with a little practice, you’ll be able to write standalone captions in no time!

2. Write captions that add value

Your caption should do more than just describe your photo. It should also add value for your readers.

This can be in the form of providing context, sharing a story, or offering a helpful tip or advice. Essentially, you want to give your readers a reason to read your caption beyond just looking at the photo.

3. Write captions that are shareable

If you want your caption to be read by more than just your followers, then you need to make sure it’s shareable.

This means writing captions that are interesting, thought-provoking, or even humorous. Basically, you want your caption to be something that other people will want to share with their followers.

4. Write captions that convert

Last but not least, you want to write Instagram captions that convert (hence.. why you’re reading).

This means including a call-to-action (CTA) that encourages your readers to do something, whether it’s clicking a link, visiting your website, or even just following you on Instagram.

Including a CTA in your caption is a great way to turn casual readers into active followers and even customers!

Keep these tips in mind the next time you’re writing a caption for your Instagram photo, and you’ll be sure to create one that’s both informative and engaging!

What’s the ideal Instagram caption length?

You can write up to 2,200 characters in your caption, but the question is, should you?

The answer is: it depends.

If you’re writing a caption that’s meant to add context or value to your photo, then, by all means, write as much as you need to in order to get your point across. However, if you’re just looking to add a quick thought or two about your photo, then a shorter caption is probably all you need.

A good rule of thumb is the longer or more in-depth the graphic (carousel, video, reel), the shorter the caption. The shorter the graphic (single image, quick video, etc.), the longer the caption. 

Remember, attention spans are short. Your audience will either pay attention to the imagery or the caption, but if both are long and in-depth, chances are they won’t.

Of course, there’s no solid rule about how long your Instagram caption should be. It really just depends on what you’re trying to say and how you want to say it.

How to write Instagram captions like a professional

When it comes to writing captions for your Instagram posts, there are a few things you want to keep in mind.

1. Set goals (what do you want to accomplish with this post, and how does it fit into your overall strategy?)

It’s important to set goals for every post. These goals should assist your overall marketing efforts.

When you plan your content, ask yourself, “what is my goal with this post.” Do you want to showcase your niche authority by providing valuable tips? Do you want to build brand awareness? What about getting users to buy a product or service?

Whatever the goal is, make sure you’re very clear on it before writing your caption. This will help ensure that your caption is on point and helps you achieve your desired result.

2. Make your first 125-200 characters stand out

This is your “hook.” These first characters need to capture your audience’s attention and interest right away and keep them wanting to read more.

Make sure it’s relevant to the post and not clickbait (that’s a quick way to lose your audience’s trust).

3. Write like you speak

Your caption should sound like how you would speak to a friend. Keep it casual, conversational, and light-hearted. No one wants to read a novel so keep it short and sweet!

4. Tell a story

Your captions should provide context and tell a story. Don’t just post a photo and say, “here’s a photo of me.” Tell your followers what’s going on in the photo, how you’re feeling, what you’re thinking, etc. Be relatable and give your followers a reason to connect with you!

Here’s an example:

Bad: Look how happy I am!

Good: I’m so grateful for my life and all the happiness it brings me. Sometimes I have to pinch myself to make sure it’s all real! 

5. Include a CTA

One of the most important aspects of a good Instagram caption is that it includes a CTA or call-to-action. This could be something as simple as asking your followers to double-tap if they agree or tagging a friend in the comments who would love your post.

A CTA is a great way to encourage engagement on your posts, and it can also help you get to know your Instagram community better.

Not sure what CTAs to use? Here are some ideas:

-“Tag a friend who loves travel!”

-“Double-tap if you need a vacation!”

-“Comment with your favorite emoji!”

-“Share this with someone who needs a laugh today!”

Experiment with the placement of your CTA’s as well. Try using it towards the front of your caption since most people don’t read the complete caption and add the same one at the end. 

Also, you want to keep it to no more than 2 calls to action per post. Any more than that, and you run the risk of confusing your audience into taking no action. 

6. Use short paragraphs

When writing your caption, think about how you can break up your text into shorter paragraphs. This will make it easier for people to read and digest your caption, especially if it’s longer.

Another way to make your caption more readable is to use line breaks. This means hitting “return” after every few sentences so that each thought starts on a new line. This makes it easier for people to skim your caption and pick out the most important information.

7. Write several drafts

You probably won’t get it right on the first try – and that’s okay! Write a few drafts of your caption before you settle on the final version. This will help you explore different ways to say what you want to say and find the perfect words to express your thoughts.

Once you have a draft of your caption, it’s time to start editing. Cut out any unnecessary words or phrases, and tighten up your language. Be sure to proofread your caption for any spelling or grammar errors before you hit publish!

8. When in doubt, keep it short (brevity)

This may seem like an odd one, but trust us – when it comes to writing Instagram captions, less is almost always more.

Why? Because people are scrolling through their feed quickly and don’t want to stop and read a novel. So if you can say what you need to in a few short sentences (or even just a few words), do it!

Of course, there will be times when you want to write a longer caption. And that’s fine! Just make sure that it’s actually adding something of value to the post and not just filling up space.

9. Add value

writing better instagram captions

Every caption should include something that will add value to your followers. This could be a helpful tip, an interesting fact, or even just a funny joke. If you can make your followers laugh or think, they’ll be more likely to engage with your content.

10. Use a consistent brand voice

If you want your captions to be successful, you need to make sure they’re in line with your brand’s voice. This means using the same language, tone, and style in all of your posts. Your audience should be able to tell that it’s your brand behind the caption, no matter who wrote it.

Here are a few ways to make sure your captions have a consistent brand voice:

– Stick to a specific writing style

– Use the same type of language in all of your posts

– Maintain a consistent tone throughout your feed

If you can do these things, you’ll be well on your way to writing captions that perfectly reflect your brand.

11. Use emojis

Emojis are a great way to add personality to your captions and make them more engaging. They can also help break up long blocks of text and add visual interest.

When using emojis in your captions, be sure to use them sparingly and only use those that add meaning to your message. Overusing emojis can make your caption lose its effectiveness.

4 Tools to help write better Instagram captions

If you’re stuck on how to write better Instagram captions, never fear! There are plenty of tools and resources out there to help you get the most out of your caption game.

Here are four of our favorites:

  1. The Hemingway Editor

The Hemingway Editor is a great tool for helping you edit your writing to make it more clear and more concise. It’s named after Ernest Hemingway, who was known for his simple, straightforward writing style.

  1. Upworthy Generator

This is a lot of fun. It might take a few generations to discover something that works for you, but it will provide you with inspiration.

  1. Jasper Ai

Jasper is an AI writing assistant that can help you with all sorts of things, from coming up with ideas to editing your finished product.

  1. is an AI-powered tool that can help you with a variety of copywriting tasks, from writing product descriptions to coming up with social media posts.

With these four tools in your arsenal, you’ll be well on your way to writing better Instagram captions in no time!

Create Instagram captions that convert

Captions are an important part of your Instagram posts. They provide context, add value, and can help convert casual visitors into customers. 

So if you’re not using them to their full potential, you’re missing out!

By following the tips in this guide, you’ll be well on your way to writing better Instagram captions that will help you reach your goals. And don’t forget to make use of the tools and resources we mentioned – they can be a big help when it comes time to write your next caption.

Ready to grow your Instagram?