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Instagram Niche: How To Find Your Perfect Instagram Niche in 8 Steps


Instagram Niche: How To Find Your Perfect Instagram Niche in 8 Steps

Reading Time: 4 minutes

Finding your niche on Instagram seems to be one of the most complicated feats of all.

There’s no one-size-fits-all answer when it comes to finding your niche on Instagram.

The important thing is that you take the time to ask yourself the right questions and do some research to figure out what makes you unique.

Once you know your passions and business goals, it becomes easier to identify who you should be speaking to on Instagram.

And don’t forget, your niche can always evolve over time as you learn more about what your audience wants and needs.

What is a Niche on Instagram?

A niche is simply a group of people with similar interests that you can target with your content.

For example, if you’re a travel blogger, your niche might be people who are interested in budget travel.

If you’re a food blogger, your niche might be people who are interested in healthy eating.

And if you’re a fashion blogger, your niche might be people who are interested in sustainable fashion.

Why is Having a Niche on Instagram Important?

Before we get into how to find your niche, let’s first chat about why having a niche is so important.

If you’re new to the Instagram game, you might be thinking, “Can’t I just post whatever I want? Isn’t that what everyone does?”

Well, yes and no. While you can technically post whatever you want on Instagram, we strongly suggest narrowing down your focus so that you can build a strong following of like-minded people.

Here are a few reasons why having a niche is essential:

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1. It allows you to stand out from the crowd.

There are over 1 billion active monthly users on Instagram. That’s a lot of people! And with such a huge pool of users, it can be tough to make your account stand out.

But if you focus on a specific niche, it’ll be easier for people to find you and follow you because they know that your content is relevant to their interests.

2. It helps you build a strong community.

When you have a niche, it’s easier to build a strong community around your content because you’re attracting like-minded people. These are people who share the same interests, values, and beliefs as you do.

And when you have a strong community, you’ll be able to interact with your followers more effectively and build deeper relationships with them.

3. It makes your content more engaging.

If your content is laser-focused on a specific topic, it’ll be more engaging and interesting to your target audience. And when your content is engaging, people are more likely to follow you and interact with your posts.

Now that we’ve gone over why having a niche is important, let’s get into how you can find your perfect niche on Instagram!

How To Find Your Perfect Instagram Niche

So, let’s dive into the 8 steps to finding your niche on Instagram.

1. Ask yourself the right questions

In order to first identify your niche, you have to ask yourself the right questions. By looking at your answers and the way you present yourself, it is possible to articulate what makes YOU unique.

This will help people know exactly why they should care about everything else going on in their life when it’s all said and done and of course improve your Instagram growth! 🎉

  • What are you passionate about?
  • What do you love to talk about?
  • What do you know a lot about?
  • What could you teach others?
  • Who do you serve?
  • What problem do you solve? 
  • What value add do you bring? 
  • What makes you different?


Be as detailed as possible with your answers here! This step is citical.

2. Do some research.

Use Instagram’s search function and explore hashtags related to your interests. See who’s already talking about these topics and how you could add value to the conversation.

You can also check out the competition. See what other accounts in your niche are doing well and see how you could do things differently. Are there any content gaps you can fill in?

3. Identify your business goal 

When niching down, it’s important to think about the end game or key performance indicators (KPIs) that matter most for you and your goals.

  • Do you want to have an engaged community? (engagement)
  • Reach a lot of people and increase brand awareness? (reach/follows)
  • Get people to purchase your products or services? (conversions)
  • Build relationships with other businesses or influencers in your industry? (networking/partnerships)


The clearer you can get on what your goals are, the easier it will be to identify a niche that can help you achieve them.

4. Speak to one person, not one demographic 

It has been said that the best way to reach your audience is by speaking with one person, not just a demographic. This sentiment rings true for your Instagram as well and can help ensure you are addressing what’s most important in life: their interests!

The more specific & personal this dialogue becomes between YOU (the brand) versus someone who may purchase from or advocate against YOUR products/services the better results (higher engagement, more followers, increased reach, improved sales, etc.)

Ask yourself:

  • What problems do they face?
  • What makes them happy?
  • What makes them laugh?
  • What are their interests?
  • What are their values?
  • What does an average day look like for them?

5. Experiment with different topics

try experimenting with finding your niche on instagram

Niches and brands are constantly evolving. And the best news of all? You can experiment with different topics to see what works for you! Think back on your favorite influencer or consumer brand; odds dictate they’ve evolved over time too.

6. Niche down to niche out 

When you’re experimenting and finding your niche, do not be afraid to narrow the topic of discussion for it to become more specific and precise. You can always expand again later if need be but make sure there are no false begins will save time down the road. Remember, “fashion” is not a niche, “fashion for teacup poodles” is a niche.

7. Have fun with it! 

This is YOUR life and YOUR Instagram account. So have fun with finding and experimenting in your niche! The more fun you have with it, the more likely your target audience will be to have fun with it too!

8. Be patient.

Growing an engaged following takes time, so be patient and keep at it. If you’re consistently sharing quality content and engaging with others, people will eventually notice.

Harness the Power of the Niche

There you have it! Our 8 steps to finding your niche on Instagram.

Finding your niche on Instagram can be a fun and rewarding process, but it’s important to remember that niches and brands are constantly evolving. Be patient, do your research, and have fun with it!

We hope this was helpful and that you’re one step closer to finding your place in the ‘gram world. 🙂

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